Overcoming banner blindness, Rituals leveraged Revolution Ad’s new immersive advertising format for its 2025 Easter campaign. The campaign featured immersive, interactive 3D online ads that captured the attention of its target audience. The results of Rituals A/B ad testing demonstrate the benefits of immersive ads, significantly improving the campaign’s three key metrics: click-through rate, cost-per-click, and cost-per-acquisition.